Answer the questions fans ask before they buy: whose merch it is, where to find it and what to check before ordering. Start by verifying the destination link.
Identify the athlete and destination
Use the athlete’s name and link to the correct storefront or specific product.
Answer practical shopping questions
Direct fans to the current product page for sizes, colors and care details.
Describe support accurately
Explain that purchasing the athlete’s merchandise can generate royalties under that athlete’s applicable terms.
Identify the athlete and destination
Use the athlete’s name and link to the correct storefront or specific product. Open the link on a phone and check the name, artwork and destination after any redirect. A link that loads successfully can still point to the wrong athlete. Keep approved tracking values intact and avoid creating a new shortened link without understanding its destination.
Answer practical shopping questions
Direct fans to the current product page for sizes, colors and care details. Use the store’s current shipping information for delivery questions, and distinguish estimated timing from a guarantee. If the event is close, avoid a caption that promises arrival by game day. Give fans the support route for order-specific questions without asking them to post private order details publicly.
Describe support accurately
Explain that purchasing the athlete’s merchandise can generate royalties under that athlete’s applicable terms. Do not promise that the full purchase price goes to the athlete or invent a fixed payout for every product. Keep the merchandise owner distinct from someone who shared a referral link. A clear FAQ can support the athlete while setting accurate expectations.
Worked example
Fictional example: A fan follows a game-week post shared by a teammate. The FAQ names the athlete whose tee is being sold and links the correct product page. It explains where to find sizing and current shipping details. The teammate’s role in sharing the link is not described as ownership of the merchandise, and the caption makes no unsupported promise about arrival before Saturday.
Your working sheet
Copy these prompts into your own project notes. Keep private details in your records, and leave unanswered questions marked as unresolved.
- Whose merchandise: athlete name and product identity.
- Where to buy: verified storefront or product URL.
- Sizing: exact product chart or support route.
- Timing: current shipping information without a new guarantee.
- Support: where private order questions should go.
- Attribution: keep approved link parameters and ownership distinct.
Before your next step
Recheck the FAQ when products, availability or event timing change. Keep the wording useful enough to reuse without claiming the details are permanent. If a link breaks, repair the actual destination rather than directing every missing product to an unrelated page. Fans should reach what the post led them to expect.
Continue with the fan-support guide and the size-guide worksheet.