Whether you're just getting started or already building your brand, here are 10 ways to maximize your NIL and start stacking wins off the field:

1. Build Your Personal Brand
Who are you beyond the game? Let your personality, values, and interests shape the content you post and the brands you work with.

2. Launch Your Own Merch Line
Give fans something to rep! Platforms like Influxer handle the hard stuff so you can focus on your sport. Sign up, promote your gear, and earn money. Simple.

3. Add Your Store Link to Your Bio
Make it easy for fans to support you by adding your merch link to your Instagram, TikTok, and X bios.

4. Collaborate with Local Businesses
Partner with hometown favorites or campus hotspots for paid shoutouts, appearances, or fun collabs.

5. Create Content with Teammates
Pick an accountability buddy and film content together. It's more fun, more consistent, and reaches a wider audience. Bonus: order some of your merch with your Influxer Flux Bux and wear it in your videos.

6. Promote Smart
Push the right gear at the right time. Hoodies in winter. Tees during spring football. Think like a fan.

7. Monetize Your Content
Stay consistent on platforms like TikTok or YouTube Shorts and you could earn through creator funds or ads.

8. Stay On-Brand
Keep your tone and message consistent. A clear, authentic voice makes you more memorable (and marketable).

9. Rep Your Own Products
Don't just tell people to buy... show them why. Rock your merch in your daily routine and talk about it naturally. Example: "This Influxer hoodie saves me during cold morning workouts."

10. Ask Your People
Your inner circle wants to support you, just ask! Here's a sample message you can send:
Hey [NAME]! I have official merch through Influxer, and every purchase directly supports me as a student-athlete. I'd love your support if you're interested! Here's the link: [INSERT LINK]

BONUS TIP: Create a QR Code
Print it as a sticker, post it on social, or put it on your laptop or water bottle. Make it easy for fans to scan and shop your merch anytime.

Making the most of your NIL doesn’t have to be complicated, it just takes a little strategy and consistency. Whether it’s launching merch, teaming up with local spots, or simply being yourself online, every step you take builds your brand and boosts your earning power. Start small, stay authentic, and keep stacking those wins.